S O U P I N G F O R A C A U S E. . . . .
VISION / MISSION
SOUP OF THE DAY is a food concept with a VISION to become a renowned food business that serves soup with a HEART, creating an avenue for consumers to help the NEEDY while enjoying the food.
Our MISSION is to SERVE delicious, nutritious SUMPTUOUS soup made available and affordable for everyone to SHARE.
TARGET MARKET
We are dedicated to serve everyone who wanted to enjoy sumptuous, nutritious, delicious but affordable soup.
CORPORATE SOCIAL RESPONSIBILITY
SOUP of the DAY is targeting to serve 25,000 indigents at the end of its first year, 12kiosks operation, funded from the portion of its operating income, thereby consumers nourish themselves as they help nourish the indigents.

